Simple. We are the home of Straight to the Point Pricing. Our vehicle prices don't begin from the Manufacturer's Suggested Retail Price but from the original invoice straight from the Manufacturer. We then deduct rebates which are applicable to each of one our customers and then our pricing is often discounted further. For a new Chrysler, Jeep, Dodge, or Ram near Cottage Grove, Eugene, Springfield OR & Roseburg, stop by our dealership today.